Agency: WeCreate
Role: Account Manager
WeCreate has had the privilege of partnering with Meats by Linz since 2019, and most recently, we were tasked with a visual rebrand for this iconic company. With a remarkable 60-year history, we approached this task with the utmost care, working closely with their team to ensure their brand evolution honored their legacy while positioning them for a rapidly growing and successful future. Meats by Linz's core values of quality, consistency, service, and hospitality were our guiding principles throughout the project, and their passion for excellence was evident. The end result? A sophisticated and upscale brand identity that reflects the caliber of steakhouses, chefs, and customers they serve.
LIST OF SERVICES
Photography
Videography
Brand Strategy Alignment
Brand Identity Design
Design Support
Agency: Parable
Role: Executive Producer
Parable was engaged by Forest River, a leading recreational vehicle manufacturer, to spearhead the comprehensive video production for their latest product, the Wildcat camper. This project marked a significant collaboration between two industry leaders, combining Parable's expertise in video production with Forest River's innovative design and engineering in the realm of recreational vehicles.
Conceptualization and Pre-Production:
Parable's team worked closely with Forest River's marketing and product development teams to understand the Wildcat camper's distinctive features and the messaging they wanted to convey. This collaboration laid the foundation for the script, shot list, and overall creative direction of the video.
On-Location Shooting:
The production phase involved capturing the Wildcat camper in various scenic locations, showcasing its adaptability and functionality. Parable's skilled crew utilized state-of-the-art equipment to ensure the highest production values, capturing every detail of the camper's design, interior amenities, and exterior features.
Post-Production Excellence:
Parable's post-production team meticulously edited and polished the footage, integrating graphics, animations, and music to create a seamless and engaging video. The final product aimed to not only showcase the Wildcat camper but also evoke a sense of adventure and the freedom that comes with owning such a versatile recreational vehicle.
Delivery and Impact:
The completed video was delivered to Forest River for integration into their marketing campaigns, online platforms, and dealership promotions. The video served as a powerful tool for Forest River to connect with their target audience, providing a dynamic and immersive look into the Wildcat camper's offerings.
Agency: WeCreate
Role: Account Manager
We had the incredible opportunity to collaborate with NIRA (Northwest Indiana Realtors Association) on their naming conventions and creative asset development. Our team worked diligently to create something that was unique, forward-thinking, and would help NIRA set themselves apart from the rest. Together, we were able to create a powerful and distinctive brand that will serve NIRA well into the future for Northwest Indiana.
LIST OF SERVICES
Brand Discovery
Brand Foundation
Brand Development
Brand Book
Agency: WeCreate
Role: Account Manager
WeCreate was entrusted to build a dynamic strategy and brand evolution from the recently designed Zachari Dunes logo, reflecting the beauty and heritage of this Mandalay Bay property. Beyond executing our brand development process for the main resort, we partnered with their team to create sub-brands for on-property, F&B outlets, and activations. From the one-of-a-kind brews and eats airstream to the development of a fully stocked sundries and gear rental shop, not one element of the property went untouched from an immersive, intentionally-told story — inviting the guest into a relaxed and indulgent oasis. WeCreate committed to telling the story that was yet to be told of the property, not only building a brand that was memorable, but to creating an experience rooted in history, offering every guest a peek into the past while embracing the beauty of the present.
LIST OF SERVICES
Brand Discovery
Brand Foundation
Brand Development
Brand Book
Naming Convention
Website
Social Asset Development
Advertising Content Development
Sales Material Design
Agency: Parable
Role: Executive Producer
Agency: Parable
Role: Executive Producer
Agency: Parable
Role: Executive Producer
Parable took on the task of producing a comprehensive video for Holy Cross College's Monroe College Initiative, a groundbreaking program providing college education to incarcerated individuals. The full-scale production aimed to spotlight the initiative's impact and human stories of transformation.
The final video was delivered to Holy Cross College for integration into outreach efforts, website, and social media. It served as a compelling tool to convey the transformative power of education in correctional settings and garner support for the initiative's continuation and expansion.
Parable's collaboration with Holy Cross College showcased the transformative potential of education in correctional settings. The resulting video aligned with Parable's commitment to positive societal impact through storytelling and visual media.
Nappanee Missionary was experiencing growth and the need to upgrade the AVL systems was following close behind. The vision was to have an energy efficient, flexible auditorium that would honor the feel of their traditional room while having a modern look. Their biggest goal was to have a space where people could hear and communicate clearly.
The final product of this 1,300 seat auditorium is stunning. Along with audio, video, and lighting upgrades, one of the main focuses was on custom stretch acoustics. These acoustics add not only function to the room but a visual appeal as well. The use of lighting was key to creating an immersive environment that blurs the line between the platform and the congregation, encouraging audience participation. Another key feature is the inductive hearing loop system, allowing those with hearing loss to have a better worship experience.